Buying backlinks for SEO has been around ever since search engines used links as a ranking factor, especially Google’s PageRank algorithm. Google has always said that they are against buying and selling links for ranking purposes and they have done a better job in identifying links that are bought.
However, buying links is still a common practice. This is because many say that they have experienced success using this strategy and it is one of the quickest ways to increase their website’s authority. But of course, it comes with risks.
Just to be clear, this post is not to promote buying of links or condone those who are using this strategy. This post is created to talk about the practice of buying links and the pros and cons of it to help people decide if they should do it or not.
So what exactly is link buying?
Buying links (or paid links) is the process of paying another website to insert a link to your website in one of their pages. Usually, the goal is to buy as many links as they can to further boost their rankings in the Google search results.
Buying links can come in different forms:
- Paid directory listings
- Paid guest posts
- Paid link placements
- Private Blog Networks
It is considered to be a form of black hat or gray hat SEO technique since it is against Google’s Webmaster Guidelines. According to the guidelines, buying and selling of links are a form of Link Schemes as it intends to manipulate the PageRank algorithm. Buying links is also misleading for users.
Why Do People Buy Links?
There are two main reasons why people buy links for SEO; first is that it saves a lot of time and second, the results are fast. Conventional link building takes a lot of time and effort. There are a lot of different strategies but the most common ones are content-driven.
You need to build great content first on your website to make it trustworthy. Then, you either wait for other webmasters to take notice of your content so they link to you as a resource or you can reach out to other webmasters. This process can take months of effort and you might not even achieve the number of links you are aiming for.
However, for those who buy links, things are a lot easier. They allot a budget, contact websites, send their payment, and it’s done! The bigger budget they have, the more links they can buy. It also offers a lot of flexibility since webmasters allow people who buy links from them to decide what content to publish, where the links are placed, the anchor text, and so on.
At first, glance, buying links is an easy win but there are a lot of cons to it. It is expensive and it gets more expensive should you want to get links from higher quality websites.
But money isn’t the only dues that you pay. As mentioned, it is a black hat SEO technique, and techniques that are against Google’s guidelines don’t come without a price.
What’s a good price for a link ?
The price of link building varies greatly between $100 – $20,000 per month depending on quality and volume. You’ll be better off trying to figure out a price point per link in long term when judging your costs for link building.
Here’s a pretty typical pricing scale for overall link building costs if you’re considering an outsourced link building campaign.
But to be honest today the price mostly depend on the DR, for sure you can find offers 1 USD per DR over DR7 till DR50, over there the prices are higher for sure.
So answering the main question, should i buy links? , Yes! you should if the link gonna help you to increase your organic traffic, your DR and your metrics in general you should