SEO

What do i need to verify my profile at Onlyfans ?

Should i Pay for links on 2022 ?

Buying backlinks for SEO has been around ever since search engines used links as a ranking factor, especially Google’s PageRank algorithm. Google has always said that they are against buying and selling links for ranking purposes and they have done a better job in identifying links that are bought.

However, buying links is still a common practice.  This is because many say that they have experienced success using this strategy and it is one of the quickest ways to increase their website’s authority. But of course, it comes with risks.

Just to be clear, this post is not to promote buying of links or condone those who are using this strategy. This post is created to talk about the practice of buying links and the pros and cons of it to help people decide if they should do it or not. 

So what exactly is link buying?

Buying links (or paid links) is the process of paying another website to insert a link to your website in one of their pages. Usually, the goal is to buy as many links as they can to further boost their rankings in the Google search results.

Buying links can come in different forms:

• Paid directory listings
• Paid guest posts
• Paid link placements
• Private Blog Networks

It is considered to be a form of black hat or gray hat SEO technique since it is against Google’s Webmaster Guidelines. According to the guidelines, buying and selling of links are a form of Link Schemes as it intends to manipulate the PageRank algorithm. Buying links is also misleading for users.

Why Do People Buy Links?

There are two main reasons why people buy links for SEO; first is that it saves a lot of time and second, the results are fast. Conventional link building takes a lot of time and effort. There are a lot of different strategies but the most common ones are content-driven.

You need to build great content first on your website to make it trustworthy. Then, you either wait for other webmasters to take notice of your content so they link to you as a resource or you can reach out to other webmasters. This process can take months of effort and you might not even achieve the number of links you are aiming for.

However, for those who buy links, things are a lot easier. They allot a budget, contact websites, send their payment, and it’s done! The bigger budget they have, the more links they can buy. It also offers a lot of flexibility since webmasters allow people who buy links from them to decide what content to publish, where the links are placed, the anchor text, and so on.

At first, glance, buying links is an easy win but there are a lot of cons to it. It is expensive and it gets more expensive should you want to get links from higher quality websites.

But money isn’t the only dues that you pay. As mentioned, it is a black hat SEO technique, and techniques that are against Google’s guidelines don’t come without a price.

What’s a good price for a link ?

The price of link building varies greatly between $100 – $20,000 per month depending on quality and volume. You’ll be better off trying to figure out a price point per link in long term when judging your costs for link building.

Here’s a pretty typical pricing scale for overall link building costs if you’re considering an outsourced link building campaign.

But to be honest today the price mostly depend on the DR, for sure you can find offers 1 USD per DR over DR7 till DR50, over there the prices are higher for sure.

So answering the main question, should i buy links? , Yes! you should if the link gonna help you to increase your organic traffic, your DR and your metrics in general you should

The Basic Differences Between Google and Bing

It’s very likely that you could count the number of people who’ve never heard of Google on one hand. It was the second “search engine” to be introduced to the Internet in 1998, after Yahoo was developed in 1994. Yahoo began as more of a database of websites organized through hierarchy instead of a searchable index of pages, while Google focused on providing a service for people to search pages on the Internet.

Over the past 20+ years Google has evolved to include social media sites, phones, Wi-Fi devices, email services, news aggregators, calendars and more. Google seemed to have cornered the market and has since continued to evolve to match the changing technological times.

Bing was introduced in 2009 through the merging of Windows Live Search and MSN Search. When it was released, it was announced that the search engine Bing would also move on to take over Yahoo. Since 2009, Bing has expanded, updated and evolved into what it is today. It has become a service that mirrors Google’s advancements and will continue to have an impact in the world of search engines.

So what does that mean for Internet users and business owners?

Well, if you’re like most people, you probably have a preferred search engine and are an avid enthusiast for it. Once chosen, people don’t often make the switch to another search engine, but at the end of the day, is there really a difference? That’s what we’re here to find out.

If you’re a business owner, small or large, read on. Why? While there are tons of SEO similarities between the two search engines, there are also lots of differences, which are crucial to your success. Even the basic differences between Google and Bing could lead to your website ranking on the first page of Google, but on the tenth page of Bing and that has a major impact on your business’ reach.

In this article, we’re going to delve into the functions that are unique to Google and Bing as well as mention some similarities between the two so you can improve your SEO efforts across both.

Google Differences

Here are a few of the things that help you rank well in Google’s algorithm.

Mobile Optimization

It comes as no surprise to note that Google understands Internet trends. As more and more people have turned towards making Internet searches on their mobile devices, Google has begun to prioritize mobile optimization. In fact, they are moving toward ranking first on the quality of your mobile content followed by desktop content, a.k.a., using a mobile-first index. In order to stay relevant, take the time to make sure that each page of your website is optimized for all mobile devices. If you need to hire a professional to help make the changes, it will be worth the investment.

New, Updated Content

The world changes each and every day and because of that, Google likes to see updated content. When you regularly post new and engaging content, Google rewards you and your rankings grow. This isn’t how it works on Bing. Bing prefers old content that has proven to be reputable through the ages and has generated a lot of traffic throughout the years.

Content Interpretation

One of the greatest things about Google is the fact that it uses it’s advanced technology to delve into each and every website that is being ranked. Using this technology, Google has the ability to interpret the context of a page through its heading, subheadings, titles and content rather than solely based on the use and frequency of keywords (which is what Bing does). Don’t be mistaken, keywords are still important, but Google will also reward you for strong, relevant content throughout each page.

Strong Internal Pages

Regardless of where your page is on your website, you’ll have an equal chance to rank on Google. Google encourages landing pages and internal pages to have relevant, engaging content that will answer questions for those searching and reward those that do. As long as your internal pages are following best SEO practices and are high quality in terms of content and copywriting, they will be ranked well.

Backlinks

Google uses backlinks as a huge indicator of whether or not your company is worth ranking. On Google, the more you have, the higher you’ll rank in SERPs. Seriously, this can’t be stressed enough, Google loves backlinks. While they will still help you rank in Bing, it’s not nearly as important. For both search engines, when you use backlinks, make sure that they are high quality. The more trusted the site is that backlinks your page, the more your credibility will raise. If you get low quality backlinks, both Google and Bing will take notice and your rankings can drop.

Bing Differences

Here are a few of the things that will help you rank better in Bing’s algorithm.

Strong Home Pages

The developers at Bing decided that a company’s homepage is far more important than the internal pages, especially when it comes to ranking. Bing displays results on SERPs based more on homepages than they do on internal site pages and landing pages because they adhere to the more traditional assumptions of site structure. This is opposite of Google, who ranks each and every page individually based on the SEO tactics that are implemented. In order to excel in Bing’s SERPs, make sure you have a strong, SEO optimized homepage.

Exact Keywords

Rather than the interpretive manner that fuels Google, Bing will need you to spell it out exactly. In fact, Bing relies on exact keywords in order to interpret the context of a page. The key word here is exact. Be very direct and intentional with your keywords when trying to increase your ranking on Bing.

Social Media

Social media is important in today’s business world, regardless of the SEO benefits that it brings. On Bing, social media has a huge impact on your rankings and should not be ignored. The technology that Bing uses on their SERPs allow you to see if your friends on social media have rated or recommended a company/product you’re searching for, which is something that Google has yet to successfully implement. Luckily, focusing on social media for Bing’s SEO efforts is a win-win for your company. The more likes and shares you have, the higher you’ll rank.

Meta Descriptions

Meta descriptions, the short summary that appears under your link on a SERP, are important on Bing. Make sure you use exact keywords and write a strong meta description in order to rise in rankings on Bing. While this is also a factor on Google, it’s not worth nearly as much weight as it is on Bing. Be direct when writing this for Bing and clearly state the name and purpose of your company along with the relevancy of your site.

Multimedia Searches

While this isn’t necessarily a difference per se since both Bing and Google offer multimedia searches, Bing has definitely dominated the market in terms of effectiveness. Bing has an “entity understanding,” which means that high quality pictures, videos and audio clips will all improve your ranking in Bing’s SERPs. Since Google mainly uses HTML, it still primarily relies on text and their multimedia searches aren’t nearly as strong or effective as Bing’s are. In terms of other multimedia searches, Bing has also dominated the market for voice searches. In order to optimize your page for voice search, use lengthier longtail keywords that would occur in natural language across your target audience.

Some Striking Similarities

In addition to the aspects that are unique to both Google and Bing, there are a few striking similarities that should not be ignored. These similarities are a great way to combat the basic differences between Google and Bing and can help boost your SEO for both search engines.

Company Size and Influence

Regardless of the search engine you use, the bigger your brand is the higher you’ll rank. This is an automatic function of both search engines; so if you’re competing against the big boys, consider choosing your keywords strategically to boost your rankings. As you grow in company size and influence, so will your rankings.

Local Searches

Both Google and Bing are strongly geared towards local searches, since a huge percentage of people searching are trying to find things near them. Make sure you implement strong local SEO strategies and you’ll be in good standings.

How to Optimize Your Content & What is Content Optimization

The importance of content in SEO can’t be stressed enough but what is content optimization you may ask? Content optimization is the process of making your website’s pages more attractive to search engines and users. The process seeks to transform keyword research into text that can influence your site’s ability to rank well in organic search results.

Writing Optimized Content

Usually, it’s more effective to SEO optimize text content that already exists versus trying to write something for SEO from scratch. One principal guide for the best way to write for search engines is to write for real people. Search engines are strategically aligned with the goal of providing the best content in their search results pages, so they’re continuously being refined to evaluate content in a way that supports this. This means they reward content well written and organized while weeding out content that is not natural like content that is stuffed with extra keywords (keyword spamming).

Keyword research should unquestionably guide decisions on which topics are chosen for website content creation; however, writers should have some liberty to express their opinion and thoughts about the topic within the context of the overall theme being written. Keyword phrases are often best if they’re 2 to 3, or even 4 words long. A single keyword tends to be very competitive (You will never rank for a single keyword like “Cars”). In order to optimize a page for a specific phrase, the page really needs to be about that keyword topic. Just writing about the keyword phrase in a page of content about something that is slightly associated to the keyword phrase target may not result in strong SEO performance. Just remember to use these keyword phrases several times throughout the article, but do it in a natural writing style.

Effective web content optimization focuses on using very specific keywords in very specific places to send the strongest possible signals for that keyword target. Keyword prominence, the importance of placing keywords in the most prominent places, is the most important aspect of content optimization. Use the exact keyword phrase assigned to a page in the areas to which search engines like Google and Bing assign the most prominence to boost stronger rankings.

• Page name. The page name in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to able to specify the page name, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page name.
• Meta Title tag. The title tag is the single most important content element on a page for SEO and is the name you give your web page, which is seen at the top your browser window or browser tab. The title tag is coded within the head section of the web page. Page titles should contain keywords related to that particular web page content. Words at the beginning of your page title are more highly weighted than words at the end. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. In addition, the very beginning of the title tag is more prominent than the end, so place the exact keyword you’re targetingon the page at the beginning of the title tag.
• Meta description. A short description of fewer than 160 characters about the contents of a web page and why someone would want to view your website page. This is often displayed within the search engine results pages below the page title as a sample of the content on the page. Meta descriptions can also be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not influence rankings for organic search.
• Meta keywords. Not relevant for SEO any longer so can be left blank. Years ago, keywords were highly spammed on websites but over time and many algorithm changes by search engines went the way of dinosaurs…extinct.
• Headline. The headline should also be the H1 heading for the page which is a good element to be optimized for SEO. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability. H2 and H3 headings should be also used if relevant to the body copy and segregating different heading areas within the web page.
• Body copy. Use natural language to fit in the exact keyword to the body copy at least once but up to 3 times and as close to the beginning as possible

Lastly, keyword density, was a major focus back in the day. Keyword density was the idea that a certain percentage of the copy should be devoted to exact match keywords but has also become an outdated concept. There is no exact formula for the number of times to use an keyword phrase. Keyword prominence is the focus for current web content optimization. When trying to asses if the keyword phrase has been used enough in the body copy, follow these three priorities:

1. The first SEO priority is to use the exact keyword phrase 1 – 3 times in the body copy.
2. but make sure SEO importance is placed on natural readability.
3. Use keyword phrase in a headline with emphasis toward H1 in the beginning of body copy (H2 or H3 include long tail keyword description) while preserving readability.

Of importance is to remember to not force keyword repetition especially if it does not make sense within the topic of the page.

Interlinking: if possible, work a few links into the body copy to link to other related articles within the site to assist with click through rates (CTR) and stickiness for visitors. Use links between pages when the link page can provide value to the reader. Links in body copy are seen by search engines to be natural so as to be more valuable than site navigation links but don’t overdo text links in the body copy. Just including a bunch of hyperlinks will look like an attempt to over-optimize your site for SEO rather than promoting other web pages for the users to visit. Lastly, remember to use anchor text (the exact keyword phrase given to the page being linked to).

Content Optimization Summarized

Writing successfully for search engines is not much different than writing effectively for any other medium. Many guidelines remain the same, however, the one all-encompassing guideline is that the best way to write for search engines is to write for real people in a natural structured way. Search engines are purposefully aligned with the aim of providing the best content for human searchers in their search query results pages, so they’re constantly being enhanced with more sophisticated algorithms updates to evaluate content in order to show the most relevant results from a user query. Write quality content and optimize…and users will find you.